Info Session: Valuegraphics

  • 30 October 2019
  • 08:30 - 10:00
  • CBC Office, 13th Floor, Makateb Business Center


  • Price is inclusive of 5% VAT.
  • Price is inclusive of 5% VAT.

Registration is closed

Join the Canadian Business Council (CBC) Abu Dhabi for an informative session on Valuegraphics: Data that can eliminate the single biggest waste of time and money at any organization, in any industry, anywhere in the world.

Organizations waste as much as 90% of their time and money trying to influence audiences using demographics, which don't tell us anything about behavior anymore. Trillions of dollars and hours are at stake. We need a new system to understand the people we want to impact.

Valuegraphics is a new science of audience influence based on a half-million surveys in 152 languages from around the world, that tell us what people truly value. And because what we value determines what we do, with this data we can influence audiences 8X more than ever before with better products, services, brands and ideas. Valuegraphics will help any organization boost stakeholder engagement as much as eight times, remove the guesswork from decision making, reduce the risk of innovation, and help organizations thrive regardless of disruption and technological change.

More information is available at

A short video that explains what Valuegraphics is all about


  • 8:30am - 9:00am : Registration, networking with coffee
  • 9:00am - 9:05am:  Welcome remarks and introduction to the speaker
  • 9:05am - 10:00am: Presentation by the speaker, followed by Q&A
  • 10:00am: Event ends


David Allison, Canadian, Founder of Valuegraphics
Author of the best-selling book We Are All the Same Age Now: Valuegraphics and the End of Demographic Stereotypes



Ticket Price:

  • CBC members: FREE
  • Non-CBC members: AED 150

Dresscode: Smart casual

Space is limited. Register now.