How to Brand and PR Your SME

The Canadian Business Council (CBC) Abu Dhabi is pleased to support the live webinar hosted by CBC Dubai and Northern Emirates on How to Brand and PR Your SME.

Building a brand now has developed from being only based on graphics and fonts for a logo. What everyone is looking for, is building a strong brand with the minimal means possible.

Building an intentional brand that can last for years, needs a strong foundation. That is what we will be covering through in this webinar, to understand the pillars of branding.

Also Sawsan and Lillian will talk about things a startup owner can do to prepare their brand for media coverage. The title of the segment will be titled: How to make your SME media ready.  

Topics that will be covered by Sawsan & Lillian:

• The Importance of building a brand
• Brand building Framework
• 5 things you must do to make your brand media-ready
• How to select the right media for your brand 
• How to get the attention of top media
• Staying on the right side of the media - 5 Things that will get you blocked by journalists